TaiSPO, Taiwan's Sports and Fitness Exhibition, will take place from March 26–29 at Taipei Nangang Exhibition Center Hall 2. Under the theme "Stay Fit, Stay Well," the event brings together key players from the sports, fitness, tech, and outdoor leisure sectors, creating a vibrant ecosystem of industry leaders. Organized by the Taiwan External Trade Development Council (TAITRA), TaiSPO celebrates its 50th anniversary in 2025 and will be held alongside the Taipei

PUMA has officially opened its second North American flagship store at BLVD Las Vegas, an impressive 25,000 square foot, three-story building that redefines the brick-and-mortar store in today’s fast-paced digital world. “I am very excited to open a state-of-the-art flagship store in Las Vegas as part of our brand enhancement strategy,” said Arne Freundt, CEO of PUMA. “This flagship store, located on the famous Las Vegas Strip, allows us to expand PUMA’

MOAIS, a sports company based on AI and big data technology, is revolutionizing the paradigm of sports education. The company's name embodies its mission to lead the shift from traditional, unstructured, and experience-based sports education to an innovative approach incorporating AI technology. MOAIS's flagship service, 'GolfFix', is an innovative golf coaching app that integrates AI technology. By applying a lightweight model optimized for mobile and on-device AI t

Expanding on its commitment to make health and wellness accessible to everyone, Life Time is launching 100 new on-demand classes and even more meditations via its complimentary app (available in Apple and Google stores). The additions bring users even more ways to get moving and be more mindful anytime, anywhere. 50 new videos are now available and will be followed by five new classes releasing each week. "The release of our expanded on-demand library of classes and meditations

AutoStore™ and systems integrator Bastian Solutions have once again partnered with global sports brand PUMA. Today, they announced an expansion of their strategic collaboration by implementing the AutoStore system at a new distribution center in Phoenix, Arizona. With this new facility, PUMA aims to increase daily order fulfillment from 100,000 to 200,000, enhancing speed, efficiency, and accuracy across the entire retail supply chain. PUMA and Bob Philion, President PUMA Nort

Altair, a global leader in computational intelligence, announced its latest collaboration with Cleveland Golf, a leading golf equipment manufacturer, on the design of the new HiBore XL Driver. With Altair's advanced simulation and design technology, Cleveland Golf is raising the bar for golf equipment and redefining the limits of driver design. "Altair's technology and expertise is helping Cleveland Golf shape the future of golf – one swing at a time," said S

PickleRage, a premier indoor pickleball club franchise, is excited to announce the openings of two new locations, bringing top-tier pickleball facilities to Jacksonville, Florida, and Glen Burnie, Maryland. Both clubs will deliver the ultimate pickleball experience, offering dedicated indoor courts, community events, and opportunities for players of all levels to engage in America's fastest-growing sport. The brand's first Florida location is opening in Jacksonville at 10320

The U.S. Soccer Federation and Henkel, a leading manufacturer of well-known consumer and industrial brands, such as Dial® soaps, Persil® and all® laundry detergents, Snuggle® fabric softeners, Schwarzkopf® hair care, as well as Loctite®, OSI®, Technomelt® and Bonderite® adhesives, today announced a new, multi-year partnership. The partnership will make Henkel the presenting partner of U.S. Soccer's Young Player of the Year Awards and community youth soc

Polaris Inc. the global leader in powersports, announced today that through an integration with Season 01 of Call of Duty Warzone® players can now operate the Polaris RZR Pro R 4 in the game. As the Official Off-Road Vehicle Partner of Call of Duty®, Polaris is merging its passion for outdoor adventure with the thrilling world of gaming. Polaris has collaborated with Call of Duty® since the Polaris RZR Pro R made its official debut earlier this year in Season 04 of Call

Sports Dissected, a leading digital media company specializing in sports facility tours and behind-the-scenes content, is thrilled to announce a distribution partnership with Bleacher Report, the leading digital sports destination for the next generation of fans. The agreement includes several episodes, both existing and upcoming, from Sports Dissected's renowned "Royal Key" facility tour series, which highlights premier sports facilities worldwide. As part of the agreement, Ble