Thorne, the leader in science-backed health and wellness solutions, today announced its nationwide Sports Performance campaign featuring professional basketball player and NBA All-Star Cade Cunningham. As a continuation of Thorne's Now I Know campaign introduced earlier this year – the campaign reinforces Thorne's belief that performance isn't found in shortcuts – it's built through discipline, consistency, and intentional daily choices. Rooted in Thorne&

The Columbus Crew are using Uniguest Sports Hub to deliver connected matchday and event experiences across ScottsMiracle-Gro Field in Columbus, Ohio, combining IPTV, digital signage and centralized content management to engage supporters, streamline operations and maximize the value of the club's premium hospitality spaces. As one of Major League Soccer's founding clubs, the Columbus Crew have long embraced innovation. Since opening ScottsMiracle-Gro Field in 2021, the club

Arizona State University has launched its new Center for Olympic Studies at the W. P. Carey School of Business, marking the occasion with the release of its inaugural Olympic Insights Brief ahead of the 2028 Olympic Games in Los Angeles. Housed within the W. P. Carey School of Business, the center — one of only three U.S. members of the International Olympic Committee's Olympic Studies and Research Centres network — will bring together faculty and students to examine

Las Vegas Events announced today that the Wrangler National Finals Rodeo® has named AXS, a trusted leader in advanced ticketing and live event technology, as its exclusive primary and secondary ticketing partner. The NFR, celebrating its 41st year in Las Vegas, is scheduled for Dec. 3-12, 2026 at the Thomas & Mack Center. The expanded relationship brings primary ticketing, official resale, and sponsorship under one partnership, creating a more integrated experience for NFR s

Lucky Strike Entertainment (NYSE: LUCK), one of the world's premier owner-operators of location-based entertainment destinations, is inviting families, friends and bowling fans to celebrate National Bowling Day on Saturday, August 8, with 50% off Unlimited Bowling and shoe rental from 11 a.m. to 6 p.m. at participating Lucky Strike, AMF and Bowlero locations nationwide. Guests can also receive 20% off lane reservations and events booked August 3–9 using promo code BOWL for visits th

Laureus Sport for Good USA today announced the launch of Sport for Good Dallas, the newest city in its internationally recognized Sport for Good Cities network. Designed to strengthen the youth sport ecosystem across the Dallas metro area, the initiative brings together nonprofits, philanthropy, business, education, civic leaders, and community organizations around a shared vision: ensuring every young person has access to quality sport and the opportunities it creates. Building on

CME Group, the world's leading derivatives marketplace, and FutureSports, the new independent index administrator transforming professional and college sports statistics into rules-based, benchmark financial indexes, today announced a long-term partnership through which CME Group will list futures and options on FutureSports Performance Indexes (FSPI). Based on FutureSports' transparent methodology and officially reported, league-approved statistical outcomes, the contracts

Real Madrid and ELITE Solar today announced a new global strategic partnership, bringing together one of the world's most iconic sports institutions and a leading global photovoltaic manufacturer committed to advancing the clean energy transition. Through this partnership, ELITE Solar becomes an Official Partner and Official Solar Panel Provider of Real Madrid, joining forces with a club recognized worldwide for its pursuit of excellence, innovation, and leadership. The collabor

The Esports Foundation (EF) and Lenovo today announced an expanded partnership, with Lenovo becoming a Global Partner of the Esports World Cup 2026 (EWC) and powering the world’s largest esports event with its high-performance Legion gaming devices. The EWC 2026 will be bringing the world’s largest esports event to Paris for the first time, welcoming more than 2,000 players, 200 esports teams and fans from over 100 countries between July 6 and August 23. As EWC expands i

FuboTV Inc. (NYSE: FUBO) and The Athletic announced today the launch of The Athletic Video Hub on Fubo, bringing a robust selection of The Athletic’s trusted sports video content to Connected TV (CTV) for the first time. The proprietary video hub is an expansion of a previously announced multi-year partnership in which Fubo was named the official live TV streaming partner of The Athletic. The Athletic Video Hub is a user-friendly content experience designed for sports fan enga