Echelon, a global fitness and sports leader, has launched ActiveMD – a certified wellness division that is focused on care by providing a group of licensed physicians to manage customers' weight loss, immune system function, and help boost metabolism. Echelon has been a leader in connected home and commercial fitness equipment, providing world-class fitness content to consumers worldwide. Recently, the company has expanded its offerings to include strength training and wellness, rec

Foresight Sports, a Revelyst brand and the leader in premium optical launch monitor and golf simulation technology, is proud to announce its partnership with Volition America, a movement dedicated to celebrating American patriotism through innovative apparel and accessories. Together, Foresight Sports and Volition America have created a custom edition of the QuadMAX launch monitor, paying tribute to U.S. military veterans and embodying the spirit of giving back. This collaboration is a testam

VSPO, the largest esports company in Asia, is pleased to announce that it has officially been rebranded Hero Esports, aligning with its domestic brand and, in doing so, supporting its international growth strategy and the globalization of esports. The company announced its intention to rebrand alongside the appointment of Dino Ying as Executive Chairman and Danny Tang as CEO on 8 October 2024. The unveiling of Hero Esports marks a pivotal moment in the company's histor

Marelli is delighted to confirm that it has joined forces with Nissan Formula E Team as Technical Partner on an initial two-year agreement. With over 100 years of history as a global technology partner to the automotive and motorsport worlds, Marelli aims to co-create the future of mobility with customers and partners. Thanks to Marelli Motorsport's extensive experience, the collaboration gives Nissan Formula E Team the opportunity to explore areas where the partnershi

Set to take place April 27th and 28th, the Special Operations Foundation welcomes guests back to the newly redesigned and world-class Isleworth Golf & Country Club in Orlando, Florida. Benefitting several special operations focused charities, this unique event brings together veterans, golf enthusiasts, business leaders and supporters of the Special Operations Foundation for a day of exceptional golf and camaraderie, all in support of a worthy cause. The tournament is a vital fu

Today marks the launch of Belden Avenue Advisors, a strategic advisory firm founded by Aaron Ryan, a recognized leader in global sports as an executive at the NBA, Overtime Elite, and Relevent Sports.The firm aims to drive transformative changes by partnering with sports leagues, teams, athlete-driven brands, and entities across the sports and entertainment landscape, focusing on innovation, cultural influence, and strategic growth. "Belden Avenue Advisors is named after the st

The CW Network and Shopsense AI today announced they are teaming up to transform how fans experience ACC college football broadcasts. In a first for college sports, viewers of the Virginia Tech vs. Syracuse game at 12 p.m. ET on Nov. 2 will be able to shop game-day essentials and team merchandise directly from their mobile devices with technology powered by Shopsense’s latest enterprise Commerce Operating System (Commerce OS). The partnership will kick off with ACC college football broa

Egyptian authorities collaborated with the Alliance for Creativity and Entertainment (ACE), the world's leading antipiracy coalition, to shut down a notorious sports piracy network that illegally streamed live football/soccer matches to audiences around the world. This action is the latest in a series of takedowns in the Middle East and North Africa (MENA) region. In recent months, ACE has worked with local MENA authorities to shutter unlawful streaming operations. Major takedow

360PR+ has been selected as public relations agency of record for Hall of Fame Village, a 100-acre sports and entertainment destination in Canton, Ohio surrounding the Pro Football Hall of Fame. A division of Hall of Fame Resort & Entertainment Company, the Village is dedicated to creating memorable moments for fans and families alike. 360 will focus on increasing awareness of Hall of Fame Village as a world-class sports and entertainment destination, introducing more consumers to Hall of

Crunch Fitness today announces the opening of three new state-of-the-art Crunch facilities in Texas, operated by Crunch franchisee Harman Fitness and in partnership with James Harden, star shooting guard for the LA Clippers. Opening in Winter 2025, Crunch Humble, Crunch Copperwood and Crunch Kirkwood will be located across the greater Houston area, creating new fitness offerings for residents of Humble, Copperwood, and Westside Houston, Texas.   Fusing fitness with entertainmen