The College Squash Association (CSA) is excited to announce a groundbreaking partnership with DigiMithril, the pioneering AI sports technology company founded by entrepreneur Pragun Seth, to introduce AI-enabled refereeing into college squash. In development for almost two years, IntelliReferee is an advanced AI platform designed to spot interference in squash and make consistent and objective decisions in real-time. By combining Computer Vision and AI technologies, the system is de

The National Football League and Amazon Web Services, Inc. an Amazon.com company, today announced an extension of their long-term partnership. Since 2017, the NFL and AWS have been at the forefront of innovation, leveraging AWS's artificial intelligence (AI) and machine learning (ML) services to shape the future of football. The global partnership will be on display during this week’s games with the debut of a new AI-powered Next Gen Stat that changes how we understan

PickleRage, a premier indoor pickleball club franchise, is thrilled to announce its entrance into Alabama with the opening of a new franchisee-owned-and-operated location in Mobile. The club will be located at 314 University Blvd in the Regency Square Shopping Center off Airport Blvd, bringing the ultimate pickleball experience to enthusiasts across the region. The new location is slated to open in early 2025. Jonathan Keith and Mark Howard, franchise owners of the new Mobile locati

The National Football League and PlayVS, a leading amateur esports platform, announced today the launch of the Madden NFL Youth Championship (MYC), the first-ever Madden NFL 25 tournament series exclusive to middle and high school students across the United States. The program is designed to promote leadership skill development, camaraderie and personal growth through joining a community of Madden NFL players. MYC is powered by a strategic partnership between the NFL and PlayVS, und

In honor of the brand's first dedicated retail facility in Utah, Genesis, Genesis Inspiration Foundation, and Genesis of Lindon collectively donated $40,000 to support community initiatives in youth sports and arts education. These donations will specifically fund Tony Finau Foundation's junior golf programs and The Ruth and Nathan Hale Theater's education center. "As we celebrate the Genesis of Lindon grand opening, we are also proud to continue extending our dedic

The Ladies Professional Golf Association and Hero Digital, an award-winning customer experience transformation company, have unveiled the redesigned LPGA.com. As the global leader in women’s golf, the LPGA’s new digital platform aims to engage a growing fanbase while amplifying exposure opportunities for the Association’s athletes. The revamped LPGA.com, developed in partnership with Hero Digital, now offers fans a premier destination for experiencing "mu

Today, 2K announced that NBA 2K25, the latest iteration of the top-selling NBA video game simulation series, is now available worldwide on PlayStation5 (PS5), PlayStation4 (PS4), Xbox Series XS, Xbox One, Nintendo Switch and PC. NBA 2K25 for New Gen features major gameplay updates powered by ProPLAY, new competitive modes in MyTEAM and The City, the return of nostalgic fan-favorite features, new role-playing experiences across MyCAREER, MyNBA, The W, and more. NBA 2K25 New Gen is availab

MI® Windows and Doors, one of America’s largest manufacturers of precision-built and energy-efficient windows and patio doors and part of the MITER Brands™ portfolio, was recently named the official window of Penn State® Athletics through a partnership facilitated by Playfly Sports. During the 2024-25 athletic season, MI Windows and Doors will be recognized at various athletic events and offer fans unique experiences on game days. MI Windows and Doors will use in

Academy Sports and Outdoors, Inc. announced today that its Board of Directors approved the declaration of a quarterly cash dividend with respect to the fiscal quarter ended August 3, 2024 of $0.11 per share of the Company's common stock. The dividend is payable on October 17, 2024, to stockholders of record as of the close of business on September 19, 2024.  About Academy Sports + Outdoors: Academy is a leading full-line sporting goods and outdoor

EoS Fitness, the fast-growing High Value. Low Price. (HVLP)® gym chain with over 150 gyms open or on the way, is expanding its range of top-tier amenities to merge fitness with edgy and contemporary wellness trends. Further breaking the mold of traditional big-box gyms, EoS is unveiling three new group fitness (G-Fit) concepts focused on strength, performance, endurance and recovery: Fitness Unchained, Mind/Body Rehab and the Booty Builder Lab (BBL). With the recent opening of i