Fred Fitness, the first gym to offer fully AI-driven personalized workouts, is set to transform the U.S. fitness market with its January 2025 debut in Santa Monica. Backed by Clever Fit, a European fitness giant, and powered by cutting-edge EGYM technology, Fred Fitness delivers customized training plans and real-time guidance, offering the experience of a personal trainer—at a fraction of the cost. Fred Fitness was conceptualized by Alfred Enzensberger, founder of Clever Fit,

Veronica Beard and the National Football League are pleased to announce a limited-edition capsule of NFL-themed dickey jackets. The NFL x Veronica Beard Dickey Jacket Collection is available for pre-sale beginning today, Oct. 21, exclusively at VeronicaBeard.com and select Veronica Beard boutiques, NeimanMarcus.com and select Neiman Marcus locations, as well as NFLShop.com and limited NFL stadium shops across the country. "Partnering with women-centric brand Veronica Beard has

NIKE, Inc. the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) today announced a 12-year extension of their global outfitting, merchandising, marketing and content partnership that solidifies NIKE, Inc. as the leader in global basketball and as the exclusive on-court uniform and apparel provider for the NBA, WNBA and NBA G League. NIKE, Inc. will extend its rights over 12 additional seasons to design and manufacture NBA, WNBA and G League uni

Big Fogg, Inc. is excited to announce the expansion of its cooling product line with the introduction of new aluminum cooling benches and overhead shade structures to effectively keep players cool. The Big Fogg cooling benches will make their 2024 primetime debut on both sidelines of the Colorado vs. University of Arizona game tomorrow in Tucson where temperatures are projected to be 100 degrees at kickoff. The Big 12 matchup will feature six Big Fogg air-conditioned cooling benches

Toyota Motor North America (TMNA) announced today that its racing division, Toyota Racing, will formally become Toyota Gazoo Racing North America prior to the start of the 2025 motorsports season with all of its motorsports efforts competing under the global Toyota Gazoo Racing (TGR) banner. TRD, U.S.A., a subsidiary of TMNA, will continue its technical and engineering support across Toyota motorsports efforts throughout the U.S. "The transition to Toyota Gazoo Racing is an opp

The world of sports and entertainment is about to get a thrilling new twist with the launch of the Celebrity Pickleball Bash, a series of showcases where celebrities team up with professional players for an exciting combination of pickleball and entertainment. Teaming up as equity partners for this venture are New York Knicks All-Star guard Jalen Brunson, comedian Anthony Anderson, country pop singer Jessie James Decker, former NFL wide receiver Eric Decker, actor and on-air persona

DICK'S Sporting Goods and University of Tennessee athletics today announced a multi-year extension of their partnership that started in Fall 2021. Through this deal, DICK'S will remain a Proud Partner of the Tennessee Volunteers, and will continue to engage with the local community and support the passionate Vols fanbase by: DICK'S also will continue serving as the Presenting Sponsor of the university's football and baseball uniform reveals, which takes place weekly

Sparx Hockey, the industry leader in skate sharpening technology, today announced that it has been named the Official Skate Sharpener of the Swedish Ice Hockey Association. This partnership marks a significant milestone for Sparx Hockey as it continues to expand its global footprint and reinforces its position as the most trusted brand in skate sharpening. Sparx Hockey, known for its innovative and automated skate sharpening technology, has solidified its position as the No. 1 skate

Golf Lounge 18 LLC, a leading owner and operator of golf-related leisure and entertainment businesses, today announced plans to open their newest indoor golf location in Lake Grove, NY. The Smith Haven Mall, owned by Simon Properties, will be home to state-of-the-art Trackman golf simulators. With a full bar and kitchen for guests to indulge curated cocktails and dine on delicious creations, the destination is designed for events. "The Smith Haven Mall is such a vibrant destina

The Third Annual Canadian Parent-Child Cup, sponsored by China's reputed baijiu brand Fenjiu, has recently been held at Tsawwassen Springs Golf Course in British Columbia, Canada. As a renowned traditional Chinese baijiu brand, Fenjiu represents the pursuit of a high-quality lifestyle. This event received strong support from Fenjiu, perfectly showcasing the alignment of quality, values, and spirit between Fenjiu and the game of golf. The game attracted numerous familie