As an Official Sponsor of the FIFA World Cup 2026TM, Hisense launched its RGB-themed pop-up activation on June 9 at Hudson Yards in New York. The event featured FIFA official resources and a brand collaboration with adidas, combining Hisense display technology with football culture through immersive interactive experiences. The activation is open to the public as a space to engage with the World Cup atmosphere. Event Focus: RGB MiniLED Technology Promotion and Brand Authorit

Rain Bird Corporation today announced that Shinnecock Hills Golf Club has recognized Rain Bird as their Exclusive Irrigation Provider. Shinnecock Hills GC, founded in 1891, is one of the most historic golfing institutions in the United States. It is the oldest incorporated golf club and was one of the five founding member clubs of the United States Golf Association (USGA). Shinnecock is designed to take advantage of the natural topography of the area and resembles many golf courses

As preparations accelerate across the United States for the FIFA World Cup 2026™, TenCate is supporting team training environments for top national teams arriving from around the world with synthetic turf and natural grass systems. TenCate systems are installed at more than 600 FIFA-certified pitches worldwide, which is more than the next two manufacturers combined. This experience supports the development of surfaces used to expand access to the game while meeting the expecta

WSFS Bank, the primary subsidiary of WSFS Financial Corporation (Nasdaq: WSFS), announced an extension of its naming rights partnership with the Philadelphia Union for the WSFS Bank Sportsplex, the world‑class 365-day-a-year sports and recreation complex located adjacent to Subaru Park in Chester, Pennsylvania. The facility will continue to operate under the WSFS Bank Sportsplex name through the 2030-2031 MLS season. “When two organizations share the same belief that communi

Reading Football Club today announced a major strategic AI initiative with Stelia AI, powered by NVIDIA and Lenovo, bringing together professional sport and advanced computing to accelerate the practical application of artificial intelligence. The initiative will focus on the co-development of a Reading Football Club AI Centre of Excellence, designed to identify, develop and share best practice in applying AI and accelerating computing across football operations, performance analysi

Humann, the Austin-based cardiovascular health company behind SuperBeets®, has won Best Branded Content at the 8th Annual Hashtag Sports Awards. This honor recognizes Humann's partnership with the University of Texas Athletics and Learfield as a standout example of a multimedia campaign that highlighted the shared mission of two Austin-born, Austin-raised institutions to make better blood flow the foundation for both peak performance and everyday wellness. The award celebrat

BZZR, the first verified all-sports social media platform, today announced the appointment of Brett Weitz as Chief Executive Officer. A visionary media executive with a career spanning emerging digital platforms, broadcast, and cable, Weitz brings unmatched experience building content strategies and talent ecosystems to BZZR as it redefines sports fandom in the fragmented streaming era. As CEO, Weitz will lead BZZR's expansion across multiple leagues and streaming partnerships,

More than 40 high school basketball teams from 16 North Carolina counties will travel to Rocky Mount this summer for the High School Basketball Jamboree presented by Brightspeed, returning to the Rocky Mount Event Center for a two-day showcase that has become a fixture on the region's summer sports calendar. Set for Tuesday, June 23, and Wednesday, June 24, the event brings together top high school boys and girls teams for high-level competition at the award-winning Event Center, recogniz

Brand Velocity Group ("BVG"), a diversified investment firm focused on accelerating growth across consumer and sports businesses, today announced it has acquired RCX Sports ("RCX") from Raine Partners. RCX is the leading professional league-backed youth sports platform in North America. RCX delivers accessible, affordable, and high-quality youth sports experiences, and manages the official licenses on behalf of the National Football League ("NFL Flag"), Major Lea

BlazeSports America, a nonprofit organization founded after the 1996 Atlanta Paralympic Games and a leader in the field of adaptive sports and recreation, will celebrate Olympic & Paralympic Day at its sixth annual Peachtree Paragames on June 12-13. The multi-day adaptive sports competition brings together youth, adults, and veterans with physical disabilities for free clinics, tournaments, and community events designed to inspire athletes of all abilities. This year's event