Rule42 Sports Group announced a major investment in the Athletes Unlimited Softball League (AUSL), the premier women’s professional softball league, and the acquisition of Softball America, the leading source of news and rankings for softball players. The complementary moves position Rule42 to play a key role in the development and expansion of amateur and professional softball as global interest in the sport continues to grow. “This is an amazing time for women’s

Mondelēz International, the maker of beloved snacks like RITZ Crackers, OREO Cookies and CHIPS AHOY! Cookies, is thrilled to announce its historic, first-ever professional football team sponsorship with the Kansas City Chiefs. As the team's Official Snacking Partner Mondelēz is uniting its iconic portfolio of products to bring snacking fans together for tailgates, watch parties and brand activations. Mondelēz International and the Kansas City Chiefs share the belief that foot

Academy Sports + Outdoors ("Academy" or the "Company") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, is excited to announce it has opened two new stores in St. Clairsville, Ohio and Kerrville, Texas; and will open nine additional locations this quarter in Celina, Texas; McAlester, Okla.; Lacy Lakeview, Texas; Fayetteville, Ga.; Roanoke, Va.; Statesboro, Ga.; Granbury, Texas; Millington, Tenn.; and Fairview, Texas. To date, Academy has o

Wrexham AFC and RBC, a top 10 bank globally based on market capitalization, today announced RBC as the Club's new Back-of-Kit Sponsor, the Official Bank Partner and Official Wealth Management Partner for the 2026/27 season. Debuting today at Wrexham AFC's opening match against Cardiff City, RBC's shield will be featured on the back of the playing shirt, above the player's name and number, on the Club's men's and women's home, away and third kits.

Topgolf and Special Olympics announced an expanded three-year, $1.5 million commitment to grow inclusive golf opportunities for athletes with intellectual disabilities worldwide. The continued investment delivers on a partnership launched in 2023 that provides Special Olympics golfers free weekly access to Topgolf venues around the world and comes as the organizations prepare for the largest Special Olympics Topgolf Invitational to date on August 29. This year welcomes Special Olympics Mexico

Replay Sports Cards ("Replay"), America's first national franchise dedicated exclusively to the hobby, is expanding its live-commerce presence on StockX, the global platform for current culture, launching on the company's new StockX Live platform on August 16. Replay will bring its community-driven live-selling experience to StockX Live while introducing Pokémon auctions alongside traditional sports card offerings. StockX Live, which launched on July 30, bri

Global data and AI leader SAS helped Liverpool FC surprise four supporters with an unforgettable matchday experience as the Reds faced Wrexham AFC at Yankee Stadium on July 29. Liverpool FC used SAS Viya to analyze fan data and identify U.S.-based supporters with strong engagement and specific purchasing behaviors across Liverpool FC digital properties. Using SAS Customer Intelligence 360, the club invited eligible supporters to enter the Anfield to Anywhere Fan Sweepstakes for a ch

CME Group, the world's leading derivatives marketplace, today announced it will launch the world's first index-based Hockey futures on September 28, pending regulatory review. The new contracts will track CME FutureSports Performance Indexes that include exclusive, real-time National Hockey League (NHL) statistics beginning with the 2026-2027 season. "With our first major-league futures contracts on our NHL indexes, CME Group is bringing the principles and discipline of

FIFA has selected Globant (NYSE: GLOB) to redesign its global fan engagement, transforming how football is delivered to and experienced by billions worldwide. Key FIFA digital platforms will now enable a more "joined-up" experience for fans where their preferences are recognized across platforms and competitions. Powered by AI Pods by Glob.AI, these platforms will continuously learn from real-time data and generate new experiences for fans all year round, growing FIFA'

The Experiential Group (TXG), is proud to have collaborated with the All England Club for a fourth year to deliver The Wimbledon Court in Central Park, welcoming over 14,000 tennis fans across four days in the heart of New York City. What began five years ago as "The Hill in New York" at Brooklyn Bridge Park transformed into the official kick-off of Wimbledon in NYC in a new, iconic location, Central Park, New York. "The Wimbledon Court in Central Park, New