American Express and the National Basketball Association (NBA) today announced a multiyear renewal of their longstanding partnership, which also spans the Women’s National Basketball Association (WNBA), NBA G League, USA Basketball and NBA Take-Two Media. American Express, the leagues’ Official Payment Partner, also maintains team partnerships with the Brooklyn Nets, Chicago Bulls, Los Angeles Lakers, Utah Jazz, and New York Liberty. “Our longtime partnership with

Oral Roberts Golden Eagles baseball has strengthened their commitment to high-level performance with once again choosing the installation of a new AstroTurf® Diamond series field, completed by United Turf & Track, AstroTurf's trusted distributor in Oklahoma and Arkansas. The project underscores both Oral Roberts' investment in competitive consistency and United Turf & Track's growing presence as a leading installer for collegiate baseball programs. The new As

Agassi Sports Entertainment Corp. a sports entertainment and innovation company focused on racquet sports, today announced that George Mackin has joined the Company as a strategic consultant. Mr. Mackin brings decades of experience building, operating, and monetizing sports media platforms, live events, and technology-enabled businesses within the global tennis industry. He has created substantial value through media representation, tournament ownership, and strategic investments ac

The North Florida Ospreys baseball program has taken a major step forward in facility performance with the installation of their first AstroTurf® baseball field, transitioning from natural grass to a modern synthetic system built for the realities of baseball in Florida. In a region where spring weather can shift quickly from sun to heavy rain, the move helps reduce rainouts, improve schedule reliability, and give the Ospreys a meaningful competitive advantage within their conference.

TenCate, through its sub-companies and installation partners Valley Precision Grading (VPG) and Synthetic Grass Warehouse (SGW), has completed the installation of a new Pivot® Performance Turf soccer field at Burckhalter Elementary School, creating the only dedicated green space on campus. The TenCate team also installed a play-based agility mat, which is designed to support inclusive movement. "The VPG and SGW teams delivered exceptional play surfaces on an accelerated tim

Maxfli, a leading golf brand with a century-long legacy of performance and innovation, announced the extension of its partnership with PGA TOUR champion Ben Griffin through 2028. The three-year agreement continues a successful partnership that Maxfli and Griffin started in 2024. With this renewal, Griffin, who is currently ranked 9th in the Official World Golf rankings, will continue to serve as Maxfli's brand ambassador and exclusively play the Maxfli Tour X ball. Griffin will also have

Sony, an official technology partner of the NFL, announced today that its technology ecosystem will play an expanded role in Super Bowl LX, marking the company's most advanced presence at the NFL's championship game to date. The upcoming Super Bowl will be the first that is played utilizing Sony's NFL Coach's Headsets, which debuted at the start of the 2025 season. Inspired by Sony's industry-leading 1000X headphone series and designed to optimize sound quality a

Kings League, the creator-led sports competition founded by Gerard Piqué, today announced a $63 million investment round led by Alignment Growth, a U.S.-based media and entertainment investor, with participation from existing shareholders. Since its launch in Spain in 2023, Kings League has established itself as a global phenomenon in creator-led sports. The brand's formula – seven-a-side soccer reimagined for the digital age, with teams and competitions led by supe

As we kick off this unprecedented year for sports, with multiple national and international competitions converging across 2026, one company is redefining youth sports for the better. While the world focuses on medals and trophies, Sportball – the leader of youth sports in Canada – is accelerating its expansion across the U.S., bringing its research-based, fun-first, non-competitive multi-sport methodology to American families. These days, 17% of parents have expectation

360 Hoops, the emerging sports innovation company behind the patented three-in-one basketball system and circular gameplay format, today announced a landmark investment from Geno Auriemma, one of the most accomplished and influential basketball coaches in the history of the sport. The Hall of Fame coach and 12-time National Champion said of 360 Hoops, "What stood out to me about 360 Hoops is that it doesn't try to change basketball…it amplifies it," said Auriemm