Baseball is back, and nothing says fun like catching a hometown game with friends and family. For the second year in a row, Wyndham Hotels & Resorts and its award-winning loyalty program, Wyndham Rewards, are taking up the titles of Official Hotel Partner and Hotel Loyalty Partner of Minor League Baseball (MiLB)—unlocking for fans some of its richest ticket packages and experiences yet. With an average of nearly 20 by Wyndham branded hotels located within ~25 miles of ever

Wembley Stadium has staged some of the nation’s most memorable moments of the last century, but now the hallowed turf of the national stadium is set to create its own piece of history. Wembley Stadium connected by EE has developed a unique new process to make its famous pitch 100% recyclable. The project is believed to be a first in the world of football. It is the result of a meticulous two-year plan to find a suitable solution to recycling modern-day football pitch

Academy Sports and Outdoors, Inc., today announced that Monique Picou has been appointed to the Board of Directors (the "Board"), effective immediately. With this change, Academy's Board now comprises ten directors. "We are pleased to have Monique join our Board," said Ken Hicks, Executive Chairman of Academy. "Monique brings extensive experience in supply chain, logistics, and strategic planning at large technology, retail and manufacturing companies. H

The Players’ Lounge, a new media platform for student-athletes and universities to engage with fans through content, digital, and in-person experiences, today announces their partnership with the University of Georgia. Through the agreement, The Players’ Lounge will work with current and former University of Georgia student-athletes to create unique and exciting branding and NIL opportunities. Leveraging NIL, TPL’s platform aims to close the gap between the fan and the athle

DICK'S Sporting Goods announced that DICK'S House of Sport is partnering with former NFL star and current CBS studio analyst, J.J. Watt. To celebrate the partnership, DICK'S House of Sport released a new digital ad spot starring Watt and produced by OBB branded, a division of OBB Media, titled, J.J.'s House. J.J.'s House, which started running across digital, social, and streaming services today, is humorous, documentary-style content that shows Watt sneaking int

Freeman Spogli, a middle market private equity firm, announced that its portfolio company, Baseline Fitness, LLC ("Baseline"), a leading franchise division of Planet Fitness fitness centers, has been acquired by Mayfair Capital Partners ("Mayfair"), a division of Oxford Financial Group, Ltd. ("Oxford"). Freeman Spogli and Baseline's existing management team have each retained significant minority equity stakes, and the Baseline management team will continue t

Pendulum Holdings, LLC, a strategic investment and advisory platform, today announced the launch of Pendulum Sports & Entertainment LLC (“PSE”), a dedicated team of senior professionals within Pendulum that provides trusted, strategic advisory services to a formidable generation of brand owners building businesses and partnerships that move and lead culture. PSE partners with its clients to maximize the value of their highest priority commercial opportunities by prov

British Esports, the UK’s national esports federation, and Pearson, the world’s leading learning company, have launched a new suite of higher-tier BTEC qualifications in Esports - the first internationally available qualifications of their kind. The new qualifications offer a route into careers in the exciting esports industry, which is projected to reach revenues of $4.3bn worldwide in 2024, according to Statista*. This continues the successful partnership bet

Ahead of St. Patrick's Day, Wilson Sporting Goods proudly joins the Muscular Dystrophy Association (MDA) with the launch of the limited-edition 2024 MDA Shamrocks A2000® 1786 Glove. Paying homage to one of the nation's largest St. Patrick's Day fundraisers, the MDA-branded glove – which features the iconic MDA Shamrocks theme and an embroidered MDA logo on the pinky finger of the glove – will be displayed in partnering sporting goods stores and available for purcha

The Premier Lacrosse League (PLL) powered by Ticketmaster today announced an expanded partnership with Whirlpool brand. Whirlpool brand will be a founding partner to the Maryland Whipsnakes, the first in league history. In addition, the PLL and Whirlpool brand will work to expand access to lacrosse through equipment restoration, and community and social responsibility endeavors. "Whirlpool helped us welcome home our eight PLL teams, now we're thrilled to welcome them as the