As the racing world gears up for the Indianapolis 500, Aramark Sports + Entertainment and the iconic Indianapolis Motor Speedway (IMS) are introducing a robust slate of new menu items and offerings to further enhance the race day experience for guests visiting the track. Now, in their second year as partners, Aramark and IMS are collaborating to showcase a vibrant selection of new food offerings, featuring a variety of local vendors, ensuring every moment of race day is filled with unfor

The City of Frisco, Texas, announced the opening of Origin, a new innovation focused facility designed to bring industry specific accelerator programming, sports-tech innovation in human potential and international startup support to the region. Origin is a public-private partnership conceptualized by the Frisco Economic Development Corporation (Frisco EDC) and brought to fruition by Plug and Play at Baylor Scott & White Health Sports Therapy & Research. Origin has been unde

Brooklyn Football Club (Brooklyn FC), has partnered with SQWAD to co-create innovative fan engagement and sponsorship activations for its debut season. The collaboration brings together two forward-thinking teams with a shared mission: to redefine how supporters and sponsors connect through the sport. With a mutual passion for innovation and community connection, SQWAD and Brooklyn FC are joining forces to build meaningful, memorable experiences for fans and brand partners alike&mda

FuboTV Inc, the leading sports-first live TV streaming platform, and European League of Football (ELF) announced today a multi-year agreement for distribution on Fubo Sports, Fubo’s FAST channel, available on streaming and over-the-air (OTA). Beginning with the 2025 season on May 17, Fubo Sports will stream one live ELF game each Sunday from iconic European venues, plus five playoff games. Additional ELF content will be available on-demand to Fubo subscribers including game hi

The Woodlands Christian Academy and its players and teams are already noting a marked difference in athletic performance thanks to their new Pivot® Performance Turf field. Hellas, A TenCate Company, completed installation for the school. Randy Hollas, Athletic Director for The Woodlands Christian Academy, shares that his athletes "feel like this turf responds like a natural grass field. Our players have commented on the footing, release and lack of turf burns."

James Sports Group LLC (JSG), one of the nation's premier NIL agencies, today celebrates the completion of JSG's first month of operations with a roster of ten top collegiate and high-school student-athletes for NIL opportunities. This marks a significant milestone in the company's mission to pioneer the NIL industry by empowering student-athletes to unlock their full brand potential. "At James Sports Group, we're not just signing athletes; we're building fu

Wheels Up Experience Inc, one of the world's leading private aviation companies, is proud to announce a multi-series global partnership with United Autosports, one of the most successful endurance racing teams and official racing partner of McLaren Automotive. This multi-series collaboration offers Wheels Up customers the opportunity for exclusive access to some of the world's most prestigious motorsport events, including the FIA World Endurance Championship, European Le Mans Series,

StarLadder today announced that it will host the second Counter-Strike 2 Major of 2025 in Budapest, Hungary, culminating in a four-day Playoff stage inside the MVM Dome - one of the largest and most advanced esports venues in Europe, and one of the biggest CS2 Major venues to date. The event will run from November 24 to December 14, featuring the world's top 32 Counter-Strike 2 teams competing for a $1.25 million prize pool and one of the most prestigious titles in the esports w

PokerGO®, the world's leading poker content company and streaming platform, today announced its exclusive livestreaming plans for the 2025 World Series of Poker® (WSOP®). Starting Saturday, May 31, PokerGO will stream near-daily coverage from the 2025 WSOP, offering poker fans the most comprehensive way to experience the game's richest and most prestigious tournament series. At the heart of PokerGO's 2025 coverage is the iconic WSOP Main Event. From July 2-16

FIFA and Diageo are teaming up in a first-of-its-kind partnership across North, Central and South America for the FIFA World Cup 26™. A global leader in spirits and with established brands in Canada, Mexico and the United States — where the tournament will be held — Diageo will join the party as an official supporter of the tournament, with its own selection of iconic spirits, including Casamigos and Don Julio tequilas, Buchanan's and Johnnie Walker whiskies an