Running at the Castle of Versailles, known for its historical significance and the most royal of the races, took place in the picturesque setting of Versailles, France. This year's event witnessed an unprecedented collaboration between a Chinese sports brand XTEP and a robot technology firm Unitree Technology, adding a futuristic twist to the traditional race. The highlight of the race was undoubtedly the appearance of a humanoid robot, donning XTEP 360X 2.0 Speed Up colorway ru

Crunch Fitness today announces the opening of Crunch Pearland in Pearland, Texas. The $5 million, 30,000-square-foot state-of-the-art fitness facility will open its doors in Fall 2025. Operated by Crunch Fitness franchisee The Undefeated Tribe, Crunch Pearland will be located at 2800 E Broadway Street - close to the UPS Store, Chase Bank and Lowes - creating a new fitness offering for residents of Pearland. Fusing fitness with entertainment to make serious fitness fun, Crunch will o

Sports brand PUMA has extended its long-standing partnership with Borussia Dortmund to continue developing products that cater to the club’s many passionate fans around the world and match the club’s dynamic, fast-paced style of football. Since the start of the cooperation between the two sides in the 2012/13 season, Dortmund has won many outstanding achievements, such as reaching the 2012/13 and 2023/24 Champions League finals, and winning the 2016/17 and 2020/21 German

WNBA's Chicago Sky announced an innovative partnership with Moonshot, a global leader in countering online threats, to leverage national security technology to keep the team's full roster safe. As the first team in the league to deploy this type of technology, the Chicago Sky is setting the standard for how sports organizations can proactively address online hate, harassment, and abuse targeting athletes.  Moonshot's goal is not just to understand the problem, but t

Surprises never end when it comes to the Fair Play Menarini International Award: Luís Figo, European football legend and true icon of sporting integrity, will be among the awardees of the 29th edition of the event, taking place on July 2nd and 3rd in Florence and Fiesole. With his charisma, and a career marked by international successes and unwavering respect for the rules, the Portuguese sports star fully embodies the founding values of the Award. A former mainstay for the S

Hisense, a leading brand in global consumer electronics and home appliances, is showcasing its AI leadership at the FIFA Club World Cup 2025™ with the bold pitch-side message "AI YOUR LIFE," reflecting the brand's vision of human-centric innovation through intelligent technology. As one of the earliest consumer tech brands to explore AI, Hisense is integrating intelligent features across its product portfolio. Today, at the core of Hisense's intelligent ecosy

ViewLift, a global leader in digital solutions for sports and media content owners, today announced a significant expansion of its distribution network with its launch on Comcast's Xfinity and Xumo platforms. In tandem with this strategic rollout, ViewLift has appointed Charles Mellilo as Chief Business Officer, where he will lead the company's global business development and marketing efforts. With this launch, ViewLift-powered apps—including Monumental Sports Network

Sun Cruiser Iced Tea & Vodka and Sun Cruiser Lemonade & Vodka Ready-to Drink beverages are the latest brands to join the wave of sponsors teaming up with the Beach Football League (BFL) in summer as the league rolls out its exhibition tour and open-try outs. Founded by NFL veteran, former New England Patriot, and 2-X Super Bowl Champion, Tully Banta-Cain, the league first launched in Summer 2024, with BFL's pilot event, the Hampton Classic, in Hampton Beach, New Hampshir

The Trust for the National Mall, Humana (NYSE: HUM), and the Humana Foundation announced today that the highly-anticipated National Mall of Pickleball is returning to America’s Front Yard, the National Mall, for a third year. From Friday, September 19 through Sunday, September 21, 2025, the general public can experience a weekend full of pickleball programming, activities, and community with captivating views of the Washington Monument and United States Capitol. Formerly held

As pickleball continues its meteoric rise as America's fastest-growing sport, new data from Pickleball Flash LLC highlights the healthy engine behind the movement: millions of first-time and soon-to-be players who are poised to usher in the sport's most dynamic chapter yet. In a recent national survey conducted by Pickleball Flash LLC among U.S. adults ages 18–65, 70% identified themselves as eager to learn or currently learning pickleball. Twelve percent described the