FAST Studios’ Women's Sports Network  the first ever streaming network dedicated to women’s sports, today announced the selection of Dallas-based Connect Partnership Group (“Connect”) as its media and sponsorship sales agency of record. Connect will be responsible for executing a comprehensive corporate partnership strategy as the Women’s Sports Network continues to break down barriers for women’s sports. Launched in November 2022 by cutt

The 2 stages of Chengdu Tianfu Greenway International Cycling Race of China 2023 ended successfully after the peloton crossing the finish line on 16th April. There are 18 professional cycling teams, including 120 riders, participating in this event from 12 regions and areas home and abroad. And there are almost 500 participants from 28 provinces and cities taking part in the Open Competition and Duathlon of running and cycling set for amateurs. Oscar Mauricio PACHON from Colombia Sikosin Inte

Madison Square Garden Entertainment Corp., announced that it has agreed to sell its 66.9% majority interest in Tao Group Hospitality to Mohari Hospitality, a global investment company focused on the luxury lifestyle and hospitality sectors, in a transaction that values Tao Group Hospitality at $550 million. The transaction is expected to close in May. Upon completion of the sale of its majority interest, MSG Entertainment expects to receive net cash proceeds of approximately $300 mi

The Pickleball Club, a brand-new, healthy living, private pickleball complex featuring 12 indoor pickleball courts and a number of exclusive amenities opening on May 2 in Lakewood Ranch, recently announced a partnership with Dynamic Universal Pickleball Rating (DUPR), the most accurate global rating system trusted by the world’s premier pickleball clubs, tours and professionals. DUPR is a way for players to get an accurate rating of their play, similar to a golf handicap. With

Today, Electronic Arts Inc. announced FC FUTURES; a plan to meaningfully invest in community-level football on a global scale with the purpose of growing the game for all. The plan will see investments over the next three years across multiple grassroots football projects. This announcement follows EA SPORTS’s new brand identity, logo and vision reveal for the interactive future of football: EA SPORTS FC. “EA SPORTS FC is a symbol for a positive future of footb

Better Breathing Sport is the new generation oxygen device with incredible support for common people and athletes. The advanced performance of the breathing support device facilitates the purest oxygen supply and long-lasting stamina. It is a performance-enhancing device that ensures not to leave people breathless for longer. Better Breathing Sport is specially designed to provide breathing support to athletes and common people before their matches or workouts. Inhaling at least 10 times in s

Ampersand, the audience-first TV advertising sales company, today launched brand new sports-focused audience segments within the company's portfolio. The new segments allow brands to directly reach sports viewers in an engaged environment and enable brands to glean insights into these viewers' behaviors before, during and even after sporting events are over.  By having access to insights about sports fans' viewing habits before and after a game, marketers using Ampe

The 2023 IIHF Ice Hockey World Championship will be held in Tampere, Finland, and Riga, Latvia from 12 to 28 May. Finland and Latvia will organize the tournament together. Group A will be played in Tampere and Group B in Riga. Norway will play in Group B, i.e., in Riga, Latvia. They will have to play against Latvia, Canada, Czechia, Slovenia, Kazakhstan, Slovakia, and Switzerland which are also in the same group. Quarterfinals are played in Tampere and Riga, but the location depends

FanCompass, an industry leader in digital revenue generation through fan engagement and first-party data collection, today announced a three-year partnership with Minor League Baseball (“MiLB”). The partnership provides all 120 MiLB clubs a cross-functional digital revenue solution for digital marketing, ticket sales, lead generation, and data collection. The partnership also will allow MiLB to develop league-wide sponsors for national promotions, contests, and sweepstak

The SportChamp is SMG's flagship product for advanced cleaning and maintenance of sports surfaces and artificial turf. Ideal for pre-season spring maintenance, this all-purpose solution also performs flawlessly on artificial grass with alternative infill materials such as cork. With a brand new video, the company is now presenting the third generation of its internatio