Manchester United plc, is pleased to confirm that it has renewed its principal partnership with adidas, as the club’s official kit supplier. The new agreement will continue the partnership for a further 10 years until June 2035 and has a minimum cash guarantee of GBP 900 million, subject to certain adjustments. About Manchester United Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popula

Madrid was home to a world premiere between 21 and 23 July that will revolutionise the world of sport. From the quarter finals, the games at the FIBA U19 Women's Basketball World Cup were no longer contested on hardwood parquet, but on the ASB GlassFloor, a high-tech video floor for sport made of glass. German company ASB GlassFloor revealed a new dimension in presenting a sporting event through its "GlassCourt OS" application especially developed for the purpose. In the battle

The Della Penna Foundation, a not-for-profit dedicated to driving change in motorsports, announced today the first Della Penna Scholar, Jordyn Cummings. Cummings, a high school junior from Indianapolis, is currently attending the karting program at NXG Youth Motorsports. “It’s a dream come true,” said Cummings. “First to be sponsored by the GLAM program to learn to kart and now to be the first Della Penna Scholar, attending the entire program. I can’t w

PepsiCo is expanding its relationship with the Southwestern Athletic Conference (SWAC), more than doubling its investment in the premiere HBCU conference as it enters a six-year title partnership as the first-ever exclusive beverage, sports performance product and salty snacks sponsor of SWAC Football, Basketball, Olympic Sports and eSports through 2029. Building on its 2020 commitment as an exclusive beverage partner, the new title sponsorship deal makes PepsiCo the main carbonated

TeamSnap, the online community for everything youth sports, today announced its all new solution, TeamSnap Registration. TeamSnap Registration brings club and program organizers everything they need to register players and staff, collect fees, and ensure all forms and documents are completed in a flexible, easy-to-use interface. The announcement of TeamSnap Registration comes on the heels of the launch of the newly revamped TeamSnap for Business, announced just last month. TeamSnap

The last day of X Games California is a wrap! Monster Energy congratulates its BMX and skateboard athletes on a strong performance at X Games California 2023 on Sunday. On the last day of competitions inside Ventura County Fairgrounds & Events Center, 13-year-old Arisa Trew from Palm Beach, Australia, took the gold medal in Women’s Skateboard Park. She was joined on the podium by 20-year-old Monster Army rider Grace Marhoefer claiming bronze. The furious BMX Park Best Tric

Fortune Coins Casino, owned by Blazesoft Ltd., is proud to announce it has secured a strategic partnership with Pragmatic Play, a leading content provider to the Gaming industry. Through the partnership Fortune Coins will provide customers with immersive slots, bingo, and other player-favourite gaming opportunities. Pragmatic Play adds another notch to its partnership belt, accelerating its continued expansion into regulated markets around the globe. Blazesoft

The BIG3, the premier global 3-on-3 basketball league playing "Fireball," is off to a tremendous start in its sixth season, seeing substantial increases in television viewership and live attendance. The league's games airing on CBS have seen viewership grow substantially compared to last season and are rapidly increasing week to week. Week 4 in Memphis earned a 0.31 rating and averaged 600,000 viewers during the league's 3.5-hour broadcast window from 3:0

In an exhilarating display of skill and compassion, the annual Ball4Good Celebrity Basketball Game delivered an unforgettable experience, captivating spectators with its electrifying double-overtime showdown. With the final score at an intense 93-90, the Blue Team emerged triumphant over their formidable rivals, the Red Team, in a contest that kept the crowd on the edge of their seats. The Pregame show between the BRUH Mentor and Big Brothers Big Sisters of Upstate youth teams was f

The Water Sports Industry Association is thrilled to announce the promotion of Lee Gatts to Vice President of Government Affairs in addition to the hiring of Aaron Hallenberg as Northwest Government Affairs Manager, Ethan Hellier as Midwest Government Affairs Manager, and Megan Thielfoldt as Communications & Marketing Director. WSIA has made these significant team expansions to support their efforts at leading the towed-waters sports industry to success. The new additions to the