Sports company PUMA and Premier League football club Manchester City have signed a long-term extension of their partnership, which since the 2019/20 season has exceeded all expectations on and off the pitch.

Sony and the National Football League today announced the debut of their all-new NFL Coach's Headsets, custom-developed from scratch to meet the demands of NFL coaches. Using insights and engineering principles from Sony's

Oak View Group (OVG), the global leader in venue development, management, and hospitality, has announced a landmark partnership with Southampton Football Club to deliver a world-class food and drink offering

Snap Inc, a social technology company, and RWS Global, the world's leader in live moments across sports and entertainment, announced a partnership that will enhance fan engagement at sporting events

BASE Sports Group, a sponsorship sales agency dedicated to youth and community sports, has announced a new partnership with AIM Sports Group, a leading sports enterprise focused on enhancing youth sports

Green Coffee Company and the Los Angeles Rams announced a multi-year partnership to make the iconic Juan Valdez? coffee, produced by GCC in the USA, the Official Coffee of the Los Angeles Rams.

The Esports World Cup Foundation has partnered with global sports marketing agency IMG to elevate the broadcast coverage and reach new global audiences for the Esports World Cup (EWC), the world's largest esports

The PGA of America and Sports Academy announced a multiyear partnership with the PGA of America Coaching Center to offer golfers of all ages and skill levels access to world-class performance training

Nitro Circus, the global leader in action sports entertainment, announces a 12-stop 'retailtainment' tour at select Walmart locations in partnership with Genuine Dickies, the renowned workwear brand.

Sunderland AFC is delighted to announce a landmark partnership with Delaware North, a global leader in hospitality and foodservice management, marking a new era in matchday and event experiences at the Stadium of Light.